{"id":3703,"date":"2026-05-20T13:14:37","date_gmt":"2026-05-20T10:14:37","guid":{"rendered":"https:\/\/malchenko.top\/portfolios\/\/"},"modified":"2026-05-27T19:39:32","modified_gmt":"2026-05-27T16:39:32","slug":"kejs-kak-my-vystroili-sistemu-prodazh-v-agro-kompanii-i-pereveli-otdel-iz-haotichnogo-upravleniya-v-prozrachnuyu-upravlyaemuyu-strukturu","status":"publish","type":"portfolio","link":"https:\/\/malchenko.top\/en\/portfolios\/konsalting\/kejs-kak-my-vystroili-sistemu-prodazh-v-agro-kompanii-i-pereveli-otdel-iz-haotichnogo-upravleniya-v-prozrachnuyu-upravlyaemuyu-strukturu\/","title":{"rendered":"Demetra-Agro Trading Company, Ukraine"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u041a\u0435\u0439\u0441: \u041a\u0430\u043a \u043c\u044b \u0432\u044b\u0441\u0442\u0440\u043e\u0438\u043b\u0438 \u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f, \u043f\u0440\u043e\u0434\u0430\u0436 \u0438 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0432 \u0430\u0433\u0440\u0430\u0440\u043d\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438<strong>Client:<\/strong> \u0422\u0414 \u00ab\u0414\u0435\u043c\u0435\u0442\u0440\u0430-\u0410\u0433\u0440\u043e\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Sphere<\/strong> \u0432\u044b\u0440\u0430\u0449\u0438\u0432\u0430\u043d\u0438\u0435 \u0441\u0435\u043c\u044f\u043d, \u0437\u0435\u0440\u043d\u043e\u0432\u044b\u0445, \u043e\u0432\u043e\u0449\u0435\u0439, \u0444\u0440\u0443\u043a\u0442\u043e\u0432 \u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u0443\u0434\u043e\u0431\u0440\u0435\u043d\u0438\u0439<br><strong>\u0421\u0442\u0440\u0430\u043d\u0430:<\/strong> \u0423\u043a\u0440\u0430\u0438\u043d\u0430<br><strong>Command:<\/strong> 53 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u0430<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Point A: What was seen at the start<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0441 \u0441\u0438\u043b\u044c\u043d\u044b\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c \u0438 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u043e\u043c, \u043d\u043e \u0441 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u0440\u0443\u0447\u043d\u044b\u043c \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435\u043c \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c\u0438 \u0438 \u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435\u043c \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u044b:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 \u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e\u0442\u0434\u0435\u043b\u043e\u043c \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u0440\u0443\u0447\u043d\u043e\u043c \u0440\u0435\u0436\u0438\u043c\u0435<br>\u2014 \u0425\u0430\u043e\u0442\u0438\u0447\u043d\u044b\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0438 \u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0430\u0436<br>\u2014 \u041d\u0435\u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043e\u0431\u044a\u0435\u043c\u044b \u0438\u0437-\u0437\u0430 \u043d\u0435\u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u043f\u043b\u0430\u043d\u043e\u0432<br>\u2014 \u041e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0435\u0434\u0438\u043d\u043e\u0439 \u0431\u0430\u0437\u044b \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432<br>\u2014 \u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u044b \u0443\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u044e\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u201c\u0432 \u043b\u0438\u0447\u043d\u044b\u0445 \u0431\u043b\u043e\u043a\u043d\u043e\u0442\u0430\u0445\u201d \u0438 \u043d\u0435 \u0434\u0435\u043b\u044f\u0442\u0441\u044f \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u0438\u0437-\u0437\u0430 \u0441\u0442\u0440\u0430\u0445\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0438 \u0432\u043d\u0443\u0442\u0440\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438<br>\u2014 \u0421\u043b\u0430\u0431\u0430\u044f \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432 \u0438 \u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0411\u0438\u0437\u043d\u0435\u0441 \u0444\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u043b, \u043d\u043e \u0431\u0435\u0437 \u0435\u0434\u0438\u043d\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044f \u0438 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u0443\u0435\u043c\u043e\u0441\u0442\u0438 \u043f\u0440\u043e\u0434\u0430\u0436.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">What have we done in 3 months<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u041a\u043e\u043c\u0430\u043d\u0434\u0430 \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 \u041d\u0430\u043d\u044f\u043b\u0438 \u0430\u0441\u0441\u0438\u0441\u0442\u0435\u043d\u0442\u0430 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u0438\u043a\u0430 \u0438 \u0440\u0430\u0437\u0433\u0440\u0443\u0437\u0438\u043b\u0438 \u0435\u0433\u043e \u043e\u0442 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u0437\u0430\u0434\u0430\u0447<br>\u2014 \u0412\u0435\u0440\u043d\u0443\u043b\u0438 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u0438\u043a\u0430 \u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u043c<br>\u2014 \u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0438 \u043f\u043e\u043b\u043d\u043e\u0446\u0435\u043d\u043d\u0443\u044e \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u043e\u043d\u043d\u0443\u044e \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438<br>\u2014 \u041f\u0440\u043e\u0432\u0435\u043b\u0438 \u0430\u0442\u0442\u0435\u0441\u0442\u0430\u0446\u0438\u044e \u0438 \u043e\u0446\u0435\u043d\u043a\u0443 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u0432 \u043f\u043e \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c (\u043d\u0430\u0432\u044b\u043a\u0438, \u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0438\u044f, \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0435 \u0434\u043e\u043b\u0436\u043d\u043e\u0441\u0442\u0438)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u041f\u0440\u043e\u0434\u0430\u0436\u0438 \u0438 \u0441\u0438\u0441\u0442\u0435\u043c\u0430<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 \u0412\u043d\u0435\u0434\u0440\u0438\u043b\u0438 CRM-\u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u0438 \u043f\u0435\u0440\u0435\u0432\u0435\u043b\u0438 \u0432\u0441\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c \u0432 \u0435\u0434\u0438\u043d\u0443\u044e \u0431\u0430\u0437\u0443<br>\u2014 \u041d\u0430\u0441\u0442\u0440\u043e\u0438\u043b\u0438 \u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u201c\u043a\u0430\u0441\u0430\u043d\u0438\u0439\u201d \u0438 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438<br>\u2014 \u0421\u043e\u0437\u0434\u0430\u043b\u0438 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u0443\u044e \u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u043e\u0442\u0447\u0435\u0442\u043d\u043e\u0441\u0442\u0438 \u0438 \u0434\u0430\u0448\u0431\u043e\u0440\u0434\u044b \u043f\u043e \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c \u043c\u0435\u0442\u0440\u0438\u043a\u0430\u043c<br>\u2014 \u0418\u0437\u043c\u0435\u043d\u0438\u043b\u0438 \u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0438\u0438, \u043f\u0440\u0438\u0432\u044f\u0437\u0430\u0432 \u0435\u0435 \u043a KPI \u0438 \u0440\u0430\u0431\u043e\u0442\u0435 \u0432 CRM<br>\u2014 \u0412\u043d\u0435\u0434\u0440\u0438\u043b\u0438 \u0441\u043a\u0440\u0438\u043f\u0442\u044b \u043f\u0440\u043e\u0434\u0430\u0436 \u0438 \u043f\u0435\u0440\u0435\u0433\u043e\u0432\u043e\u0440\u043e\u0432 \u0434\u043b\u044f \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u0432 \u0438 \u0441\u0435\u043a\u0440\u0435\u0442\u0430\u0440\u044f<br>We connected IP telephony and integrated it with CRM.<br>\u2014 \u0412\u043d\u0435\u0434\u0440\u0438\u043b\u0438 \u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0438\u0438 \u0438 \u043d\u0430\u0441\u0442\u0430\u0432\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0434\u043b\u044f \u043d\u043e\u0432\u044b\u0445 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 (\u0432\u044b\u0445\u043e\u0434 \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0437\u0430 5 \u0434\u043d\u0435\u0439)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u041e\u0431\u0443\u0447\u0435\u043d\u0438\u0435 \u0438 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0438\u0437\u0430\u0446\u0438\u044f<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 \u041f\u0440\u043e\u0432\u0435\u043b\u0438 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435 \u043e\u0442\u0434\u0435\u043b\u0430 \u043f\u0440\u043e\u0434\u0430\u0436 \u043f\u043e \u0442\u0435\u0445\u043d\u0438\u043a\u0430\u043c \u043f\u0440\u043e\u0434\u0430\u0436 \u0438 \u043f\u0435\u0440\u0435\u0433\u043e\u0432\u043e\u0440\u0430\u043c<br>\u2014 \u0412\u043d\u0435\u0434\u0440\u0438\u043b\u0438 \u0434\u043e\u043b\u0436\u043d\u043e\u0441\u0442\u043d\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438 \u0438 \u0440\u0435\u0433\u043b\u0430\u043c\u0435\u043d\u0442\u044b \u0440\u0430\u0431\u043e\u0442\u044b<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Point B: 3-Month Results<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcc8 \u0421\u0443\u043c\u043c\u0430\u0440\u043d\u044b\u0439 \u043e\u0431\u044a\u0435\u043c \u043f\u0440\u043e\u0434\u0430\u0436 \u0432\u044b\u0440\u043e\u0441 \u043d\u0430 12% \u0432 \u043d\u0435\u0441\u0435\u0437\u043e\u043d\u043d\u044b\u0439 \u043a\u0432\u0430\u0440\u0442\u0430\u043b<br>\ud83d\udcca \u041e\u0442\u0434\u0435\u043b \u043f\u0440\u043e\u0434\u0430\u0436 \u0441\u0442\u0430\u043b \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u044b\u043c \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u043c \u0447\u0435\u0440\u0435\u0437 CRM<br>\ud83e\udd1d \u0421\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u0432\u044b\u0440\u043e\u0441\u043b\u0430 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 \u0437\u0430 \u0441\u0447\u0435\u0442 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0438 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f<br>\ud83c\udfaf \u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u044b \u043d\u0430\u0447\u0430\u043b\u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0432 \u0435\u0434\u0438\u043d\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u0435, \u0430 \u043d\u0435 \u0432 \u043b\u0438\u0447\u043d\u044b\u0445 \u0431\u0430\u0437\u0430\u0445<br>\ud83d\udcca \u041f\u043e\u044f\u0432\u0438\u043b\u043e\u0441\u044c \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0434\u043e\u0441\u0442\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438 \u043f\u043b\u0430\u043d\u043e\u0432 \u0434\u0430\u0436\u0435 \u0432 \u043d\u0435\u0441\u0435\u0437\u043e\u043d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">The main takeaway<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043f\u0435\u0440\u0435\u0448\u043b\u0430 \u043e\u0442 \u0445\u0430\u043e\u0442\u0438\u0447\u043d\u043e\u0433\u043e \u0440\u0443\u0447\u043d\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043a \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e\u043c\u0443 \u043e\u0442\u0434\u0435\u043b\u0443 \u043f\u0440\u043e\u0434\u0430\u0436 \u0441 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u043e\u0439, \u0435\u0434\u0438\u043d\u043e\u0439 CRM \u0438 \u043f\u043e\u043d\u044f\u0442\u043d\u043e\u0439 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u043e\u0439 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f. \u041f\u0440\u043e\u0434\u0430\u0436\u0438 \u0441\u0442\u0430\u043b\u0438 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u0443\u0435\u043c\u044b\u043c\u0438, \u0430 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u2014 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u043c\u043e\u0439 \u0438 \u043c\u043e\u0442\u0438\u0432\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442, \u0430 \u043d\u0435 \u043d\u0430 \u201c\u043b\u0438\u0447\u043d\u044b\u0435 \u0434\u043e\u0433\u043e\u0432\u043e\u0440\u0435\u043d\u043d\u043e\u0441\u0442\u0438\u201d \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438.<\/p>","protected":false},"featured_media":3785,"template":"","portfolio-cat":[49],"class_list":["post-3703","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-cat-konsalting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0422\u0414 \u00ab\u0414\u0435\u043c\u0435\u0442\u0440\u0430-\u0410\u0433\u0440\u043e\u00bb, \u0423\u043a\u0440\u0430\u0438\u043d\u0430 - Malchenko.top<\/title>\n<meta name=\"description\" content=\"\u041a\u0435\u0439\u0441: 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