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Problems with online store homepages

Perhaps the most common mistakes online store owners make are with their homepage design. Sometimes it scares visitors away with overly original design, sometimes it has unreadable fonts, and sometimes it's completely unclear what the visitor is supposed to do on the page.

Here are some simple rules for formatting the homepage:
1. A beautiful website sells poorly! The design of an online store should not confuse the buyer with a variety of colors or loud colors. The best option in this situation is light tones and a white background. The font should be only black and sans-serif. Important words can be highlighted in red.

  1. The main page should feature «catchy» information: promotions, banners, special offers, etc. You don't need to duplicate this information on the product pages, as people who visit those pages have generally already made their choice. So don't distract them from their purchase!
  2. The user needs to see products – specific offers with pricing and the ability to purchase them directly from the homepage. This is necessary so that visitors immediately understand what the online store sells and how wide its product selection is. It's best to feature products from different price groups on the homepage. The «Bestseller» or «New Arrival» feature works well.
  3. Contact information should be in the most visible place. It is important to come up with several ways to quickly communicate with staff right away. This will allow the client to quickly get a solution to their problem at any stage of the order process.

Examples of online stores to understand the concept of homepage design:

https://www.ozon.ru/?partner=konstantin-malchenko&from=bar
https://delas.in.ua
https://mimiparis.com.ua

P.S.: Is there an emergency contact button for a manager on your website's homepage? How often do visitors use this contact form? Share your experience in the comments to the article.

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